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Make it easy to find articles of interest and back issues.
Provide a table of contents and links to articles within the
newsletter and to resources and past Articles on your site.

Printing
Consider providing “printer-friendly formats” on your Web
site.


Personalize
At minimum address the reader by name. The most successful
newsletters have a human being associated with them...and a
personality. If possible, your Newsletter should be “written
by a person” at your company...not the company.

Write in layman terms with simple vocabulary
Not everyone has the vocabulary that you and editors do. Use
words that are easy-to-understand, and if you do use
technical terms, provide a definition that people can relate
to. There is nothing more frustrating then a definition that
makes less sense than the word itself.